Archive for September, 2009

Showcase your work on Etsy

DSC04863One of the cool features on etsy for sellers is Showcasing.  It basically allows you to pay for more ad space.  Similarly to posting in a newspaper, the more you pay, the bigger the feature.  Either on your categories main page, or on the front page (which of course costs a lot more).

I’ve purchased a category showcase for Perfectly Paper for tomorrow, Wednesday September 30th.  My top 10 items will be part of the top scroll bar on the wedding category of etsy for 24 hours.  Of course I’m hoping that this will help me sell items, but even if I don’t I’m hoping that it will give me more exposure.  The more people looking at my items and the more connects I make the better right?

Here are the details if you want to showcase your own work.

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Store is finally up!

DSC05029After months of work and a lot of sleepless nights this week, I finally have items for sale in my etsy store!  I don’t know if anything will sell, if my prices are too high or too low.  I still have to create some finishing shipping items for when I sell an item.  I still have some blogging to do.  There are forums I want to participate in.  I have new flower ideas in mind.  New color combinations.  New arrangement ideas.  The wheels are turning on what to do next and I want to continue to add more and more to my shop.  I also want to expand to scrapbook style greeting cards soon which would be perfect for the holiday season.  The list goes on and on, but for now…a little sigh of relief that I have my etsy shop set up.  WOO HOO!!

Visit me on etsy and buy some paper flowers for everyone you know! :)

Perfectly Paper Flowers

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Shipping Woes

boxAs I sit here late at night, trying to get everything ready to launch my etsy store in the morning, I’m plagued with the issue of shipping.  While writing product descriptions and preparing for what info I need to list an item, I’m researching fellow etsians and their shipping methods/prices.  Most of the people who ship some similar items charge very low ($1-$10) shipping rates.  While my items are made from paper and therefore very light, they are also very long.

USPS has that wonderful flat rate program now that you just buy their boxes and no matter how heavy or where they go in the US it is one flat rate.  That sounds like a great idea, except that their largest flat rate box isn’t long enough for my flowers.  Hmmm.

I’ve also read that a lot of people use an at home scale and print shipping labels off paypal.  That also sounds like a good idea.  I still have the issue of where to find a good size box that won’t cost too much.

I think this is going to be a trial by error type of set up for me.  I’m going to set my shipping prices fairly low and worry about the details of how to ship if and when I actually sell an item.  Good to plan ahead, but I guess I should wait and see if anyone actually wants to buy my products! :)   I can always adjust my prices later if I seem to be losing too much once I figure out my method.

Any shipping advise or lessons learned from those that have sold on etsy?

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Product Photos

DSC04930

I’ve read a lot on etsy, and so far most of the newbie stuff says one of the main keys to success = take great photos. Seems simple enough. Looking at all the products featured on the front page of etsy, they all look professionally taken. How hard can that be? REAL HARD!

I am in no way a professional photographer. My day to day picture taking skills are that of a child. Usually they aren’t centered, lighting is bad and a lot of the time the people are out of focus. I blame part of it on my camera. Good in its day, my Canon Cybershot just isn’t the coolest thing around anymore. Oh how I dream of a Nikon. :)

My husband has been helping me try to stage a few items and otherwise try to take the “suck” out of what I am able to do. I feel like I have a few decent pictures but in the end I know better pictures will help my shop. Something to invest in in the future. Maybe I should look into some photography classes too, although I might feel a bit stupid in a class with a bunch of people that are way better than I am.

Here’s an etsy article on Poster Sketch. Apparently this is a tool to revamp your pictures. You upload one of yours and someone else’s and it helps you develop a similar style (example – taking out the extra white space around your item, giving it a close up view).

The forum’s have a great post on photography tips. I found a good blogger that talks about the problems with taking pictures. She apparently had a hard time in the beginning as well and actually stopped selling on etsy until she was more confident and learned more about taking good pictures. She gives lot of great examples of before and after of what she’s done after learning how to take good pics. Read her post – it’s very helpful! Another great blog on photography here.

Completely unrelated, I read a good article on packaging your items. It’s not good enough to just have a good product, you need to ship it well too. Cool boxes, stickers, nice cards, cool wrapping. Something that looks professional and anything to help with your brand so that people remember your name is a plus. This article is great and has a lot of examples of shops that do a great job in their shipping process and include that as one of their item pictures. Not something I had thought about, but I will now!

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Setting Up Shop

etsyIt’s been a while since I’ve posted. I’ve been busy! I now have all of the tissue paper examples I wanted completed. I’ve also finished all of my rose examples, I now have about 10 colors, examples of bouquets and the other items I want to sell.

Now it is on to the hard part – figuring out how etsy works. I’ve set up my new gmail account (perfectlypaper@gmail.com) to put all my etsy emails in a nice little folder that I haven’t opened since I joined Etsy. Now I’m going through and finding that when you have an account with etsy, they send you tons of newsletters and updates on new features on the site and lots of articles on how to be successful, how to price your items, stories for newbies like me, etc.

The Basics of Etsy

Never used etsy before? Neither had I. There are still tons of things I don’t know about the site that I’m hoping I pick up as I go. I didn’t really grasp how long this site has been established, which means there has been plenty of time to accumulate lots of nifty features and sections.

The Storque

Here you can find all sorts of articles on tips, tricks and ideas for your shop. This is where the section on success stories from featured members who have quit their day jobs came from. Another very helpful article (more like a book really) is the How To’s of Selling Guide. This gives all the basic information you need to know about creating an account, opening your store, how to take pictures, pricing, advertising, marketing, blogging. TONS of useful information for someone like me that doesn’t know where to start.

Alchemy

Alchemy is a great addition to the regular buy/sell feature of etsy. Here buyers are able to request a custom item they are looking for. Similarly to the wanted section of Craigslist or your local newspaper, Alchemy allows you to have anything you want made for you – and you choose who you want to make it. As the buyer you give the specifics you want, the price tag you are willing to spend and the time frame you need it in. Sellers bid on your item and you decide based on pricing/feedback/examples, etc which seller you want to create your item for you. Here’s a help guide on how Alchemy works.

Virtual Labs

This is a great place etsy has, again for people like me that are new. They have tons of online classes and chat rooms to receive advise from fellow sellers. They do chats on how to quit your job, about being a newbie, allowing others to critique your store to help you be more successful. It’s a great place to get feedback from others and learn as you go. Check out the Virtual Labs!

Forums

Here etsy is set up much like a message board where you can ask questions on any topics and read fellow estians (is that a word?) questions as well. This is something I haven’t gotten into yet. Once I get everything else done and up on the site I want to start looking through the forums and post what I can. I think it’ll be a good way to interact with others on the site!

Through my newsletter emails I found two forum posts that I thought were useful. This one is on secrets others share on etsy tips and this one is on etsy tools you might not have know existed.

Other Cool Things

Blogging seems to be popular for etsians and many articles I read talk about it being a good tool to help boost your sales (or at least exposure). Once you set up your blog (through sites like WordPress, which I use, Blogger, Typepad, etc) you can register your blog on Technorati which helps people find your blog when using search engines. This article gives good advise on how to make your blog more popular.

Random site I found along the way…if you want to see what the top sellers on etsy are selling to try and figure out what you want to sell, or if you just want to look at the successful people and see how you compare, here is a good place to see the top sellers on etsy.

Right now I’m trying to not get overwhelmed, which is easier said than done. I want to be successful and I want to do things right, but the reality is I just don’t know much about etsy. I’m going to put up what I have, continue to work on more, try to post here often to give others advise and some humor and try to market myself the best I can. I’m hoping I can pick up on everything else I need to know as I go!

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