Archive for the ‘All About Etsy’ Category

Etsy Treasuries Just Got Easier

As you may have seen in my post yesterday, you can now add Etsy Treasuries to your blog without the hassle.  Before, the best way to show an entire treasury was to take a screen shot, crop it in PhotoShop and add it as a picture to your blog.  Not anymore, because Whale Shark has developed a new cool tool for us to use.

Tim over at Handmadeology gives the very easy to follow instructions for how to create the html code for the treasury you wish to share, and as you could see from my post yesterday, the treasury is completely click-able, which is very cool.   Now we can all create beautiful treasuries and share!  Tim also tells you how to add the treasuries to your Facebook Fan Page, which is a bit more complicated, but still pretty cool.  Check out the details for the Facebook piece here.

Simple install instructions:

1. First find a treasury you want to feature.

2. Locate the Etsy Treasury ID

Etsy treasury id number

3.  Head over to Etsy treasury HTML code generator

4. Copy and paste the Etsy Treasury id number in the box.

Etsy treasury code generator

5. Pick what you want the layout of the treasury you want.  You can pick different number of columns and the size of the pictures.

6. Hit the generate code button and your preview and code will show below.

7.  Here is what the Treasury html will look like.  Click in the box and hit “control a” to ensure you copy all the code.

Etsy treasury html code

8.  Head over to your blog and paste the code where you want the treasury to show up.  Make sure you are in the html tab before you paste your code.

Blogger will look like this:

etsy treasury blogger

Etsy’s New Checkout and Sales Tax

4201270804_a9c6d27531_oEtsy is rolling out a new checkout process, which I can’t wait to see.  They claim it will be easier for the avid Etsy shopper to be able to separate and pay for items by shop, and will allow you to keep items in your cart without purchasing at the same time purchasing others.  Along with these new checkout features, Etsy is adding some sales tax settings.  Sellers will now be able to add sales tax settings by state or region to collect from buyers.  This is make the whole process easier for buyers as well as sellers.

Being as I haven’t had that many sales, I haven’t really worried about sales tax.  In California I believe you only need to collect sales tax for sales within the state of California (I need to get my facts right!), but it’s up to you if you want to pass that on to your customers or take the hit yourself.  I haven’t decided on that piece yet.  What are you doing regarding your sales tax?

Here is the info from The Storque related to the new sales tax settings:

Starting today, you can go to http://www.etsy.com/your/taxsettings and set tax rates for U.S. states, Canadian provinces, and countries where you would like to collect sales tax. You can also indicate whether the tax rate for each region should apply to shipping charges.

The sales tax settings only apply to the new Checkout, so they won’t affect orders until we ramp up the new Checkout late this week. We’re launching the tax settings today so you have time to set your tax rates before we start to roll out the new Checkout.

When a buyer selects a shipping address that matches a region where you set a tax rate, we’ll automatically apply sales tax to the order based on the rate you set for that region. Sales tax will apply to PayPal and non-PayPal orders in the new Checkout.

If you don’t want us to apply sales tax to any orders, you don’t need to do anything.

While we ramp up the new Checkout, many shoppers will continue to use the old Checkout. We won’t apply sales tax to orders that use the old Checkout. However, if you have sales tax settings at PayPal, PayPal will continue to apply those settings to orders processed through the old Checkout.

If you have sales tax settings at PayPal, the new Checkout will ignore these settings, so make sure you set sales tax rates on Etsy.

We plan to start slowly ramping up the new Checkout late this week, so if you would like to collect sales tax from buyers who use the new Checkout, please set your rates by 12 a.m. EST, Thursday, August 26.

We’ll keep you updated when we start to roll out the new Checkout.

It’s important to note that as a venue, Etsy cannot provide specific tax advice. It’s up to each seller to research their local laws regarding collecting and reporting applicable taxes for Etsy sales. In the United States, tax regulations can vary greatly by location. If you are unsure about the tax laws in your region, we encourage you to consult an accountant or other expert in your area.

To set sales tax rates:

1. Go to http://www.etsy.com/your/taxsettings.
2. Select the U.S. state, Canadian province, or other country from the drop-down lists and click the Add Tax Rate button.
3. Enter the tax rate in the Tax Rate box.
4. Repeat for each additional U.S. state, Canadian province, or other country where you want to collect sales tax. If you want the rate to apply to shipping charges, check the box “Apply rate to shipping.”
5. Click the Save button.

Facebook: Everything You Need To Know

Fat Dude Design just finished a two week event featuring everything you need to know for your Facebook Fan Page.  He goes over the basics of how to start your page, how to add cool features you didn’t know existed, and how to get your name out there.  I highly recommend these posts.  You can see a list of each post with their topics on the first blog post here and I’ve included the list below to help you get there even faster.  Definitely check these out – some of these are on my to-do list for this week and should be on yours too!!

Two Week Event: Pimp My Facebook Page

Posted by The Dude on 8/10/10 • Categorized as Facebook

Image by Walter Watzpatzkowski


Friday Firsts: Your First Facebook Fan Page – What’s a Fan Page? Why do I want one? How do I get started? Find out here.
Facebook Fan Pages: Adding Value With An Oversized Profile Photo -Even your profile picture can be leveraged to better promote your brand. Here’s how.
From Zero to Sixty: Getting your Facebook Page on the Road – Take your fresh-out-of-its-wrapping Page and get it ready for your first Fans.
Supercharge your Facebook Page with these 6 Apps – Applications can drasticly improve the Facebook Fan Page experience for your Fans, and for you as the admin.
Friday Firsts: Advertising Your Facebook Page with Facebook Ads – Facebook Ads are a powerful, inexpensive tool for generating traffic to your Page.
3 Steps to Start Promoting your Facebook Fan Page – More tips to generate traffic and start gaining Fans!
Weekend Inspiration: Three Fun Ideas for your Facebook Profile Pic – Take a break to generate some fun profile pictures with these tools.
Turn your Facebook Fan Page Visitors into Fans with a Custom Landing Page – A custom landing page will bring your Fan Page to a whole new level. Like a website within your Page.
Four FBML Tricks to Improve your Facebook Page – Four dead simple tricks to add a ton of new functionality to your Page.
How to include YouTube Videos on your Facebook Page – Embedding YouTube videos on your Page can be a little complicated, but not after this tutorial.
Quick Tip: Filter your Facebook Wall Posts by Location or Language – Selectively send updates to avoid spamming your Fans.
3 Ways to Stay Active on your Facebook Page, Away from Facebook – Add content to your Page without ever logging into Facebook. 
Using Insights to Improve your Facebook Page and Ads – Analyze your traffic to improve your Page.
Friday Firsts:Add Super-Powered Facebook Like Buttons (and more) to your Blog or Website with the JavaScript SDK – Bring the Facebook experience to your blog or website.
Weekend Inspiration: Facebook Resources – More resources to keep the tips, ideas, and inspiration flowing.

A Week In Review – 8/22/10

I should just end it here.  I accomplished nothing this week.  Well….next to nothing.  I didn’t write my to-do list until Wednesday evening and everything I put on it was a bit more ambitious than I was feeling this week.  Our productivity nights didn’t happen as often as usual and our weekend has been mostly spent working on the living room PC (my husband has been wiping the hard drive, re-installing all the programs and working on a new media center for our TV shows, movies, etc).  Today I’ve been cleaning, folding laundry, doing grocery shopping and catching up on about 6 months worth of Google Reader articles.

I spent a few hours last night working on some online promotion.  I’ve been feeling discouraged that it doesn’t seem to matter if I do nothing or spend all day on Etsy forums/chats, my sales figures don’t really change.  And while I continue to grow in shop views/hearts and facebook fans, it’s not helping me as much as I thought it would.  I stumbled upon this very long list of places to promote your Etsy store and I started to work my way down this list.

I’ve reached out to a few bridal/wedding blogs to find out about advertising, but so far the results are that I just can’t afford it at this time.  I need to have more disposable income or more sales before I can spend $200/month to advertise on various sites.  But, I’ve added a bunch of blogs to my daily RSS feed so I can start tracking trends and start commenting, I figure that might help get my name out there at least for others to see.

I uploaded an item on Vote Handmade – I’m not 100% sure how this works but I think it’s like a voting site where people view items and vote for their favorites.  Another way to get exposure.  Check it out!

Last week I also found this cool social media tool that allows you to search for something (I use my shop name) and it’ll pull everything it finds on the web.  So it pulls all my Facebook statuses, my Tweets, my blog entries, but it also pulls if someone else tweets something of yours (helpful if the person doesn’t RT or use your @ name, twitter wouldn’t show this as a RT or a mention), if someone blogs about you, etc.

All in all, this helped motivate me a bit to try to get out into the wonderful world of the internets a bit more.  So, look for more blog posts this week (on more than my cats and fun videos I find online – although those won’t go away!), some helpful tips for my fellow Etsians, a new product (that I finished tonight and need to photograph tomorrow), and hopefully much more.

Hope everyone enjoyed their weekend – here’s to a great start to a new week!

Sell on Etsy and Need a Website?

If you are a seller on Etsy and you’ve been around a while, you know there are a ton of ways to promote your shop.  You have dozens of forums, message boards, social media outlets, websites that need to become part of your daily life in order to get your name out there and start driving traffic to your shop.  Most businesses have their own website, usually this is where you would directly buy products, but it’s also a great resource to allow others to find you on the wonderful world of the internets.  Completely customizable, you can make it look however you want, include amazing photos and even plug all your other web places (Facebook, Twitter, Flickr, etc).

The Storque on Etsy recently had an article for a new Etsy hack called Webs.  This allows you to create a simple website if you don’t already have one and integrate your Etsy store along with all your other web places.  Here is the article below with the basics:

Webs.com, a service that makes it easy to create professional-looking websites, was founded in 2001 by three brothers. Haroon Mokhtarzada, the middle brother, noticed that there were a lot of Etsy members making websites on Webs, and yet there was no easy way of getting their Etsy items onto their sites. He also noticed that Etsy teams didn’t have a way to display all their items in one place. So he set out to develop the Etsy App on Webs, a simple and quick way to showcase Etsy products on a website. For his part, Haroon is now trying in vain to stop searching Etsy while at work for handmade items for his two little girls.

What’s the basic idea of the application?
You can create your own website at Webs.com and connect it directly to your Etsy shop with one click.

The Etsy App syncs your entire Etsy portfolio with your website. In a matter of seconds, it automatically pulls all of your products from Etsy — complete with images, descriptions, and prices — to a new page on your website. This new Etsy page lets your visitors browse, search, and view full descriptions of all your items. And when they click the “Buy Now” button below each piece, they are conveniently taken to that item’s “Add to Cart” page on Etsy. It’s not about replacing your Etsy shop; it’s about promoting all the items in it from your own professional-looking website.

As we’ve seen from the success of Project Runway and its spin-offs, people love to watch as designers create their handmade pieces. A Webs.com website with the Etsy App can give your customers insight into your creative process. Write about your inspiration on your blog, post photos of sketches and designs for new items, and post videos to show how you make your pieces. These elements will bring your products to life. Your personality comes through, cultivating and deepening your relationship with your customers.

Does this involve a lot of work? How many sellers are using it?
Not at all! The app takes seconds to set up and automatically syncs all of your product information. All you have to do is type in your Etsy username. Your items instantly appear on your website and they will be linked directly to Etsy.com, so if someone likes what they see they can purchase right away. The Etsy App is available to all Webs.com users, and is free for a limited time. Thousands of members have tried the app. Check out a few: Puppy Friends (a.k.a. JHannah), TootleWear, and Art By Michelle.

Webs_gold.jpg

What’s it like to create a website on Webs?
My brothers and I created Webs to be simple enough for our mother to use. Basically, you choose a template, select what pages you want, add your content and publish. You don’t even need to know what a server is; you just have to be creative… and we have a feeling you might be! You don’t have to download anything. And with our apps you can add rich content like blogs, photo and video galleries.

Where do we go to find it? What’s the URL, etc.?
New users should go to Webs.com and sign up. Once you have your site up, visit the Webs App Store to select the Etsy App.

What should one do if there’s a bug or a problem? Who should one contact?
All Webs users can visit our Support Portal for any issues. With our Knowledge Base, Forum, and Video Tutorials, you’ll find the help you need. Plus, if you’re a premium member you have access to our 24/7 Live Chat support.

What’s your favorite part about the app?
Our favorite part is its inherent simplicity, which goes well with our general philosophy. I’ll leave you with a testimonial from one of our most loyal users:

“Thank you so much for all that you’ve done for us! The Webs Etsy application has been wonderful. It has opened up a new avenue for French Cupboard by allowing us to promote our members who have Etsy shops as well as drawing in new members. Because of the way that the application functions, we are able advertise our site on the Etsy promotional boards and work with Etsy teams to cross-promote. We are so delighted with the application that we are in the process of planning a Holiday Market in addition to the French Barn. We are especially grateful to Veronica and the developers for working so closely with us and making this an affordable and successful option for our business. Many thanks. Blessings, Polly.”

 

And if you think you want something a bit more involved, you can always hire a web designer like Fat Dude Design to create an amazing website for you.

New Etsy Shop Widget

A new wonderful widget is available for your blog or website.  I’ve said in previous posts that I use Craftcult to look at my shop hearts, item views and to find out if I’ve been featured on the front page of Etsy.  Now they have a new cool tool – a way to display your Etsy shop right on your blog or website.  Check out their Etsy Shop Widget!  It’s simple to set up, you choose the items to want to be included, you decide the design template of your widget and it gives you the code to enter on your site.  You can see my new widget on my right sidebar.  Go and add yours NOW! :)

I Heart Craftopolis

If you’re an Etsy seller you probably already know about Craftopolis.  It’s a great website that gives you stats on your shop and is very easy to use.  Recently they’ve done a bit of reprogramming with the result being AWESOME!  Before you were able to track on a calendar the number of shop hearts you received and the number of item hearts.  This would allow you to see who/when people heart your shop and help you gauge when you’re getting more traffic.  Now not only can you see both the daily number of shop and item hearts, but you can see the number of unique shop visitors, the number of total page views and the number of views of EACH ITEM in your shop!  Now you have TONS of great figures to help you see what items people are clicking on and when, what items people tend to heart over others, etc.  While I’m just starting to take a look at this on a daily basis, this could really help you try to tweak your shop to get the most out of it you can.  If you haven’t been to this site, check it out NOW!

craftopolis

Etsy Success – Linking

Etsy admin Daniellexo had some great advise recently on the Storque giving a few simply tips for making a splash to be successful on Etsy.  Here’s the article in case you missed it:

Etsy Admin, stellaloella, recently updated the Help Guide’s entry, Etsy’s Guide to SEO, with essential and concise tips to help improve your shop’s search engine exposure. At the botton of this guide, you’ll see a brief mention of the importance of inbound links (inbound links are any links to Your Etsy Shop or Etsy Item listings). Why are inbound links important? Search engines don’t only look at the placement of keywords, but also consider the “interestingness” factor of your Etsy items and shop. So today I want to talk about increasing the interest of your shop so that others on the web are linking to you. The more relevant and influential inbound links you have, the higher up you’ll get in a search result.



1. Use your connections. Do your close friends and family members have blogs, websites, Facebook accounts, Twitter accounts, or social shopping accounts? Send out a single plea, asking them to support your shop in a thoughtful, “non-spammy” way.



Eloise and Ramona play telephone necklace set by FlapperDoodle

2. Link to yourself. Link to your new item listings from your blog, Twitter, Facebook Fan Page and your website. (If you are listing more than a few items a day, you might not want to do this for every single item. It doesn’t pay to drive your followers crazy with these types of links! Nobody likes a spammy Sally.) Remember to always include a bit of interesting context for your new item listing. You can also link to a new item from an already listed item listing. Just grab the new URL, copy it, edit an older listing and paste in the new URL with a line that says something like, “If you love this style, you might want to check out this new similar necklace: [insert URL here] .”


3. Team up! I don’t suggest joining an Etsy Team for the sole reason of collecting an inbound link or two — but I would be remiss if I didn’t mention the great Etsy Team blogs out there getting a lot of great traffic! If you are on a Team, consider creating an inspiring blog post about a different member each week. Photos of your process and studio are always appreciated by blog readers! Learn more about Etsy Teams here.


 

Happy Days – Limited Edition Print by zukzuk

4. Make a Statement. Have you ever noticed a quirky or amazing Etsy item become viral (a.k.a. a popular Internet phenomenon)? (Here’s an example.) I bet there’s something you’ve wanted to create (or have already created but haven’t yet listed in your shop), but you haven’t because you thought, “It’s too much. No one will buy it.” Whether “too much” means too wild, too bright, too weird, too expensive, too large, I would say, just go for it! Even if that item doesn’t fly out of your shop, it may bring in a ton of visitors who are just curious about this amazing item. I know the first thing I do when I find something completely out-of-the-ordinary is share it with my Internet friends, and this creates inbound links to that interesting item. Check out the Etsy Blog’s Keep It Weird series for inspiration.


5. Be a guest blogger. Have a favorite blog? Contact the blogger and ask them if they need a hand. Have a few ideas about guest posts for their blog to suggest (bonus points if you write part of the article and share that with them). This post should not be about you or your work, but something else on which you are an expert or have an interesting opinion. In return for this free content you’re providing, ask for the blogger to include a short bio about you in your post (and link back to your Etsy shop). Think about SEO when you write your guest post and any of your own blog posts, too! Here’s an article to help: Blogging for Your Business.

The Coolest Photoshop Tool Ever!

content-aware-fill

My husband does a little graphic design work on the side and I’ve been getting into photography a bit, so we both use Photoshop  a lot.  This video shows a new feature called Content Aware that is genius!  It is amazing what this tool can do to fix up your photos and make them even more amazing.  Check it out!


Tax Time!

A good article on the Storque for tax time and since this is your last weekend I thought now was a good time for it.


Here in the U.S., we are in that dreaded time of year: tax time. In the past few months, Etsy’s bookkeeping partner Outright.com has added a host of features, streamlining your bookkeeping and lessening the hassle that comes with running an indie business and doing your taxes. We asked them to provide some helpful tips for our sellers to ease you through this stressful time. (This info may only apply to U.S. sellers.)

As an Etsy seller, you’re probably aware of some of the common tax deductible expenses — things like material costs and various shipping and bank fees associated with doing business online. However, there are additional tax deductions that most Etsy sellers are eligible for that don’t necessarily show up as part of your cash based income and expenses. Read on to learn more about how, as an Etsy seller, you can maximize your tax deductions this year.

First, some of the common taxable expenses that most Etsy sellers are aware of:


Cost of Goods Sold
This may sound like a big business manufacturing term, but cost of goods sold certainly applies to all Etsy sellers. Anything you are selling on Etsy has product costs, from the fabric and thread used to create clothing, down to every last bead on handmade jewelry. Be sure to include all of those costs for any items you sold last year when it’s time to file your taxes. They are all considered cost of goods sold and should offset your sales of each item.

PayPal and Other Bank Fees
Every time you receive money through PayPal, a small percentage of that transaction is kept by PayPal — this expense is generally known as a bank fee, and it is a tax-deductible expense. If you collect sales through other payment methods, like credit cards, those merchant or bank fees are also deductible.

Listing and Advertising Fees
As a seller on Etsy, you pay a small fee for each listing and sold item, both on a per transaction basis as well as a percentage of the selling price. Those fees are certainly tax deductible, and you may have other advertising fees that you should include as well. Did you buy a Showcase on Etsy or keywords on Google? Did you have business cards or brochures made? All of those are marketing expenses that should be deducted from your taxable income.

Postage and Shipping
All of your shipping and related fees should be included in your expenses as well. This includes postage and any packaging materials (even the tape on your boxes!). If you drive to the post office to drop off your goods, that mileage can be deducted as well. I’ll explain this below as we venture into some more frequently missed deductions.

Be sure to consider these commonly overlooked tax deductions:

Home Office Deduction
Many of you sell on Etsy out of your home, but very few take a home office deduction.


The rules for qualifying for a home office deduction are pretty straightforward. A good rule of thumb is that as long as you are using a portion of your home exclusively for business (even if it’s just the area around your desk) and you handle administrative tasks from that location, then you qualify for a home office deduction. You should consider either taking a deduction this year or setting up your home office so that you are eligible for a home office deduction next year.

Vehicle Expenses
Remember those costs of goods sold we mentioned earlier? While some of those goods may show up on your doorstep, the odds are that you also venture out beyond your stoop to find arts and craft supplies. The miles you drive to drop off packages at the local post office of shipping center qualify as well. In 2009, any miles you drove for your Etsy business can be written off for tax purposes, to the tune of $0.55 per mile (the rate
decreases to $0.50 for 2010). Keep track of it on Outright and we’ll make sure the deduction doesn’t go overlooked.

Accounting and Taxes
Whether you used tax software or an accountant, you probably incurred some type of fees to get your taxes filed last year. Those fees were likely incurred in 2009 and are a tax deduction. Similarly, any tax preparation or filing fees you incur this year will be deductible for the 2010 tax year. If you’ve set up an LLC for your business, those setup fees paid to an attorney or an online legal service are tax deductible as well.

It’s very easy to overlook opportunities for tax deductions, or to shy away from potential deductions for fear of a dreaded IRS audit notification. However, if you keep good records of your business transactions using an application like Outright and follow the IRS guidelines for what is deductible, you’re doing yourself a disservice and taking money out of your own pocket by not maximizing your tax deductions.